A 404 error page is shown by a web server when users enter a page on a domain that does not exist. It is good practice to customize this page template so that users get shown a properly written and styled web page, instead of the default server 404 page which otherwise only returns this technical nonsense:

Not Found

The requested URL /234234234 was not found on this server.


Apache/2.2.3 (Debian) PHP/5.2.0-8+etch13 mod_ssl/2.2.3 OpenSSL/0.9.8c Server

One of the best ‘not found’ pages I have seen can be found on the South African safari and travel portals www.go2africa.com which is really cute, screen shot below:

Cue 404 page

Cue 404 page

Well done!

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